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      "body": "Never one concept. You get a whole page of directions."
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      "a": "Then it doesn't ship. You approve the thumbnail, or we keep working. Revisions are included until it's right. And if you hate the sketches at the very start, you walk and pay nothing. The risk is ours, not yours."
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      "a": "As many as it takes. The brief process up front is thorough, so we usually nail it on the first try."
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      "a": "Yes. Most of our biggest channels are on a monthly slot. Retainer clients get faster turnaround, locked pricing, and first claim on the calendar. Not sure yet? Try us on one video first."
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}